A long history developing successful websites for businesses. My skills in information architecture, usability and UI design to enhance the browsing experience are based on 20 years of usability challenges.

Since 1994 I have been on the forefront of technology spending 3 years with About.com, becoming a Technical Director.

Since then I have offered different styles and applications for businesses to use to create and manage their ever so important Web Presence. As needs change and with social media dominating all aspects of our personal and business life, it’s important to have a website presence that insures the future of your business.

I have come to believe that a CMS System (CMS = Content Management system) is best for 80% of the businesses. After spending years working with Joomla, Hard coded HTML/Java, Active Script, and Dot Net, Aaron finds WordPress to be as simple, flexible, and powerful CMS that will fit the needs of businesses. Its ease of install, mild complexity of set-up & structure and true power in the management of website pages and blog entries.

WordPress uses themes in place of heavy design and programming needs.  For a nominal fee you can purchase a theme that will include your design/layout/structure/plugins that will define the look and feel and full functionality of your new website. Effectively cutting the costs for development in half.

When it comes to building a website that represents your business, I listen to you. Taking lead from your suggestions as well as your business’s existing theme. The goal being to bring your business online with a consistent theme or work with PR and design professionals to rework what is needed for you to achieve your business goals.

Identify Goals

More control over content? Post faster, easier and more often? Easy to use interface Open Source CMS.
Content managed in different locations? Branches or Sales offices
Need a Central hub for digital marketing strategy, company communications?
More control and integration of Social media platforms?

Design & new branding

I have a few design firms and PR agencies I work with. They can work to create new logos, colours and branding as well as a new design. We will work with them to turn their beautiful work and into a fully functional WordPress website.

Responsive web design

It’s important to consider an optimal viewing experience for both mobile and tablet devices. We worked extra hard to use a responsive framework and get a consistent experience for every possible device.

Customised plugins

With literally 10’s of thousands of Plugins available. We can identify which ones will provide you the tool for the task at hand. Whether its mail, Loss-less images, Malicious attack prevention, Sliders, etc.

SEO, speed optimisation, Google rankings

Super-fast speed and load times can propel you up the Google escalator. They also sit well with impatient users. That’s why we optimise our websites to achieve the highest-possible speed-loading score.

QR codes are in use everyday. For more than 20 years this system has been used to keep track of inventory and share information.

In the recent years, we have seen QR codes show up on marketing materials such as movie posters, promotional posters for various products, billboards, flyers, among other things. These have also been seen on newspaper ads, business cards, artwork, and other everyday things.


“Aaron is a true professional and easy to work with. I would recommend Aaron to any one of my business partners without a hesitation. – Donald Arace